Affiliate Business Cash |

Every business owner should be thinking about the longevity and sustainability of his or her income streams. This is especially true for web business owners because we invest huge amounts of time into our sites, as opposed to money. It may sound a little crazy, but I’d rather lose money than time. I can earn more money; I can never get time back. That being the case, I want to make sure any project I invest time into is going to have lasting value.

Build Your Sites to Last

Some of you may have wondered if your keyword sniping websites will provide an income that can last years beyond when you set them up. They can, and they should. You’ll just have to be proactive in making sure your income streams not only don’t stop flowing, but grow. Here are a few things you can do to protect your future earnings:

1. First and foremost, make sure your content has value to a searcher. I’m not saying your sniper sites need to be the Encyclopedia Britannica, but I am saying that a reader should be able to learn something substantive by reading any page on your site. Quality, original content will protect you from being labeled a “Made for Adsense” site, which will get your account banned.

2. Strengthen your winners. I hope you’ll follow the advice to create 10+ (or 50+) sniper sites. In the short term the best way to have a high average daily income is to have as many fishing lines in the water as possible. In the long term you’ll start to identify which of your sites are performing best in terms of traffic and daily income.

When those patterns begin to emerge, pick your two or three most successful sites and focus effort on them. Add more content, build more links, and consider expanding into more a competitive, more lucrative niche. Any sniper site should earn between $5 and $20 per day; you can expand the best of them into sites that earn $50 or $100+ per day.

3. “Cut” your losers. Why do I put cut in quotes? Because I’m not necessarily saying you should get rid of your lower performing sites. If they are covering their own expenses (domain renewal and hosting), and not taking up any of your precious time, why not keep them around. They gain value as they age in Google’s index. Down the road you can either re-visit them when your winners are fully developed and you have more time, or you can sell them on the open market.

So by ‘cut your losers’ what I really mean is don’t allocate them mental or creative energy. Part of making your income sustainable is not spending your most precious asset (time) on sites that you know aren’t performing for you.

Always Keep An Eye On the Future

Above all else, maintain a long term perspective. Forgive the sports analogy, but today’s home runs aren’t likely to win tomorrow’s baseball games. We’ll all have to adapt and grow with the times. Optimize your business the best you can for today’s environment, and be flexible. The only people that will lose the ability to make money online are those who choose to stop learning and adapting.

(original article)